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Responsible for creating the full family range for Carrefour food to go products from design
to production. Worked on projects ranging from creating new brand identities, deco kits for more than
13 countries, brand guidelines along with marketing digital campaigns and occasional store campaigns.
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Carrefour City+ is the first cashier free store in the ME region.
The challenge: inform people about the new innovative shopping experience.
Solution: suggested minimalistic poster design with a slight tech touch based on typography.
Along with a short video showing step by step the new shopping experience;
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Developed a wide range of branded and unbranded juices for Carrefour, highlighting the top
3 ingredients in each flavour and bringing out freshness.
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Created a wide range family for Carrefour’s “Food to go” products (salads, dips, cut veggies, fruit/protein pots, sandwiches) following the same design thinking across all SKUs.
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Cookit was created under Carrefour as a box containing pre-portioned ingredients and easy to follow recipe cards. The naming of the box was created by me along with the packaging. The design followed the same design structure as the rest of the “Food to go” family in terms of color coding, patterns, fonts etc..
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MyCLUB is a Majid Al Futtaim Carrefour loyalty program and is totally free of charge for life!
The program consists of earning points while shopping at any Carrefour store or online on carrefouruae.com
I worked on the launch of the brand revolution, for a more simplified brand communication. The aim is to make the offers more prominent and more visible in an busy environment. MyClub's objective is to prepare for a smooth transition to SHARE program, thus the colors and the font style.
Take a look at the brand guidelines
Take a look at the brand guidelines
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Carrefour has introduced a self-checkout system where shoppers scan the bar codes and check out by themselves. Using the Carrefour Share app, shoppers can unlock the scanning devices,
then select the items to purchase and scan them before adding them to your shopping bag.
Finally at check out, make payment at automated Pay & Go counters and leave.
There are two major advantages in using this system:
1- No more queues at billing counters
2- Control of spending
1- No more queues at billing counters
2- Control of spending
I was in charge of the full campaign from writing the storyboard script to choosing the cast. Worked together with the videographer to created the videos for both mobile and handheld scan&go features to guide customers step by step about how the process works.
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Scan&go mobile
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Scan&go handheld
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Campaign key visuals
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